Edinburgh | Global product, analysis and transformation leadership
Datu Kashif Riaz
A senior business analyst, product leader, founder, keynote speaker, and technology strategist shaping complex change into practical digital products, operating models, and growth systems.
Strategy into delivery
20+ years
Business Analysis
Product Strategy
Digital Transformation
Blockchain Advisory
Product Strategy
Digital Transformation
Blockchain Advisory
20+
years of business analysis and product experience reported on LinkedIn
8
years as Regional Director for IIBA Europe, Africa and Middle East
2008
consultancy roots through Techconsultant Ltd
2020
Cedrus Technologies brand expanded into digital services
Core Expertise
Designed for decisions, delivery, and durable change.
01
Business Analysis Leadership
Former IIBA regional director for Europe, Africa and the Middle East, with public speaking focused on the evolution and value of business analysis.
02
Product & Digital Transformation
LinkedIn describes him as a senior business analyst and product manager, with recent article activity on healthcare digital transformation.
03
Blockchain & Emerging Tech
Public profiles cite blockchain advisory roles and study at Saïd Business School, University of Oxford.
04
Entrepreneurship & Mentoring
Founder and CEO profile for CedrusTech, founder message for Meqaat, and public biographies present a broad founder, mentor, and consulting portfolio.
Ventures
From consultancy roots to global digital and purpose-led businesses.
2008
Techconsultant Ltd
CedrusTech’s CEO message says the consultancy began in 2008, serving public and private organisations across healthcare, government, and financial services.
2018
Blockchain Era
Public profiles connect him with blockchain strategy, advisory roles, and the Oxford Blockchain Foundation ecosystem.
2020
Cedrus Technologies Ltd
CedrusTech describes the 2020 rebrand as an expansion into digital development and marketing services.
2024+
Meqaat
Meqaat founder message presents Kashif as Founder and Global CEO, building premium Hajj and Umrah essentials from personal pilgrimage experience.
Speaking & Thought Leadership
International business analysis, entrepreneurship, and transformation voice.
BAistanbul listed Kashif as a keynote speaker and IIBA regional director, speaking on business analysis across Europe, the Middle East, Africa, and Turkey. Public profiles also reference guest lectures, mentoring, and conference activity.
“His primary goal is to bring awareness and importance about business analysis and analysts to increase productivity and effectiveness within organisations.”
BAistanbul speaker profile
BAistanbul speaker profile
Portfolio Positioning
What the website should sell clearly.
Research Basis
Public sources used for this draft.
The source trail uses public pages and avoids private contact details beyond links that already appear on professional profiles.